SILA - Sorry I'm Late Again. SILA resonates with all women who never have enough time, the go-getters, multi-taskers and dreamers. SILA celebrates through a playful and quirky tone, always having a good reason to whisper: "Sorry I'm late again". S.I.L.A.We created SILA to re-enchant the feminine lifestyle watch category, by differentiating ourselves radically through the product (vintage inspired customisable jewel watch), the brand DNA (feminine, cheeky and storytelling) and the retail experience (impactful, desirable, playful & engaging). SILA brings a breath of fresh air to the stale and standardised feminine watch market and has proven its true potential in Europe and in Asia in some of the world's most prestigious retail spaces: Le Printemps Haussmann (Paris), Harbour City (Hong Kong), Hankyu Umeda (Osaka) and soon La Samaritaine (Paris).Shop at www.sila-paris.com, worldwide shipping.