Popular Marketing was founded by Thomas Bruck with a principle of producing only quality leads for its customers under the low risk "pay-per-action" model. While many competitors try to squeeze in low quality lead sources to increase lead volume and margins, Popular Marketing has the relationships to drive sufficient lead volume only through quality media partners and appropriate placements. Unlike many competitors, Popular Marketing only works with marketing distribution partners with whom they have a personal relationship and a longstanding history. When working with Popular Marketing, there are no anonymous marketing codes from questionable publishers hiding behind blind networks.