African Brands Initiative subsists to, among other things, preserve the legacies of Brands with African origin and project same to the world as viable brands for global recognition and investors' interest.African Brands are, perhaps, the major asset that Africa has, and can use to play in the global economic space for recognition and ultimately dominance amongst the League of NationsWe achieve our goal by recognising and selecting the high performing brands of African descent from all industries and profile such in our print media, video and audio formats for the purpose of preserving, promoting, and educating the global community on the inherent values of African Brands.One of the main cardinal objectives of African Brands is to bridge the gap between investors and viable and credible African Businesses for seamless investment relationship through adequate research and proper analysis.