Ali Murtaza's Contact Details

Ali Murtaza's Company Details

IDEATE Innovation

N/A, N/A, PK • 5 - 9 Employees
Architecture Firm/Engineering Firm

IDEATE helps corporates, non-profits and startups design better services, products and experiences for their users. We take pride in solving wicked problem which impact the lives of millions. Our local and global experience allows us to constantly innovate, work across multiple disciplines and industries and design solutions in the local context. We have two main service streams: USER EXPERIENCE DESIGN We provide user experience design services to our partners for their digital products and services. The end result is simplistic, intuitive, delightful and an experience which doesn't make your users think. Below are some of our user experience design services:• User Research• Information Architecture design• Interaction Design• Wire-framing• User testing• Usability Audit• Visual Design SERVICE DESIGN We help our partners design better social services, interventions and pilots. Our work is grounded in user centered design principles, behavior change framework, rapid iteration and market driven concepts. Our approach incorporates the interests of users throughout the service design process. Below are some of our service design services:• User Research• Persona Development• Gap Analysis• Digitizing customer journeys• Process Improvement• Rapid Prototyping• User Testing