Alia Farhana's Contact Details

Alia Farhana's Company Details

Direct Lending Sdn Bhd

, Kuala Lumpur, Malaysia • 11 - 50 Employees
Financial Services

We believe every hardworking adult deserves to have access to safe and affordable borrowingBut for many of us, the reality is contrary. According to a 2017 World Bank report, there are over 250 million working adults in South East Asia do not have formal bank borrowings. In Malaysia, only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult at anytime, anywhere; helping them to address their needs or to fulfil their dreams.Direct Lending is an online personal lending platform, enabling borrowers to find, apply and receive financing that best suits them in a safe and affordable manner. There are currently over 10 financing providers on the platform with over 40,000 loan eligibility checking done through the platform. Direct Lending is a recipient of Cradle CIP300 funding in 2019 and graduated from Malaysian Global Innovation & Creativity Centre's (MaGIC) Global Accelerator Programme in 2017.Join us in helping every hardworking adult to have access to simple, safe & affordable financing.