Alice Scheerder's Contact Details

Alice Scheerder's Company Details

Eye Connection

Istanbul, Istanbul, Turkey • 20 Employees
Apparel & Fashion

"Eye Connection" is a lifestyle brand providing outstanding sunglasses at a revolutionary price. Each "Eye Connection" is designed as an essential to complement your style and to reflect your personality. Classic and Vintage inspired models cater every mood, ocassion and face type. Eye Connection was founded with a powerful idea of creating a brand which offers a great alternative to expensive branded sunglasses. Its philosophy is simple: Everyone should have the chance to look great in a pair of frames, with high quality lenses, without breaking the bank. Sunglasses are part of one's personal style and identity. Especially wide variety of sunglass designs and colors in optical shops create urge and desire to own more than one pair. But unfortunately these fanciful products are sold at incredibly high prices that make them unreachable to most consumers. But why? Because few international companies control majority of the eyewear market in the world. Most high-end fashion house brands don't design or produce their own eyewear. They sell those rights to massive companies that do it all for them.These large companies design, manufacture and sell branded glasses for astronomical prices directly to optical shops and then pay fees to the fashion brands for using their name and logo.Then, optical shops mark up frames and lenses an additional 2-3 times before selling them to you.This system doesn't make any sense to us and it hurts you. Eye Connection brings savvy consumers who are looking for classic and timeless eyewear designs at a revolutionary price without any compromise on the quality. On the contrary for most features that big brands charge extra for, we give them for free. But how is this possible? It's simple. We are very proud of our frames and lenses, the only reason they cost less is because we use a business model to cut out the middleman in the supply chain.