Fractal Edge was founded in 1999 to exploit a new, more efficient data visualization concept called Fractal Maps.The company acquired several blue chip clients across a number of data intensive industries including Banking (eg Citigroup), Investment Management (eg Prudential), Pharmaceutical (eg Bristol-Myers Squibb ), Manufacturing (eg Ajinomoto), Retail (eg Casas Bahia) and Aerospace (eg NASA). It won a number of awards including Red Herring Top 100 European Companies, Microsoft Global ISV Partner of the Year Finalist and Waters' Best Visualization Provider, and had patents granted in the USA, Europe and Asia/Pacific.The Fractal Map business and intellectual property was sold to ThinkFusion Limited, a subsidiary of Fusion AI Partners LLP, in 2010, where it continues to be enhanced and developed.