Alice Sun's Contact Details

Alice Sun's Company Details

Haldi

San Francisco, CA, US • 10 - 19 Employees
Personal Services

Haldi is building the future of beauty commerce. Founded by two former Googlers, Haldi creates a 100% personalized store with a skincare routine tailored to each customer. --Our storyWhen I moved to NY a few years ago, my skin got offended. It got really dry and lost its glow. I turned to my girlfriends, only to realize we had different skin, searched Sephora and got 375 moisturizer options. I decided to take charge. I went beyond the marketing and educated myself on ingredients. Having studied ingredients, I understood the tricky nuances. And after an endless loop of trial and error, understood the "secret sauce" to my perfect routine. Now we call it The Haldi Way. This led to the obvious question: does it have to be this hard?Julia and I had worked together at Google. She shared the same frustration in search for her routine and truly believed there had to be a better way. She was an operations wiz and we teamed up to take Haldi to the world. -- Simran Kalra & Julia Huang