VideoSlovo service the world's first of its kind product for the promotional activities with the use of contextual advertising technology. The system presents the possibility of unified supply various kinds of promotional materials at the same time. This allows you to collect the information necessary for proper understanding and evaluation of the effectiveness of advertising campaigns and marketing activities of various kinds. The system uses its own design, working principle properly patented. Although at the moment VideoSlovo provides content carried by the given set of text characters - a word, phrase or sentence, the service will distribute the capabilities of the system to any media that carry the meaning.