Senior Analytics Architect at Numeric Analytics - Philadelphia, Pennsylvania, United States
We create Advanced Analytics and Data Visualization Programs for marketing teams that want to answer the complex, high-value questions that drive revenue, customer experience and profitability. We work with leading companies across the U.S. We can help answer questions such as:"What are the customer journeys across channels that lead to a purchase? ""Can I bring customer data in different formats and places together for a holistic view of my customer across online and offline channels?""For my customers in the research phase of my product, what is the best way to spend my next marketing dollar to move them further down the funnel?"Our team works with Marketers to ensure that they are delivering insights and tell the story that is hidden in the data versus just creating reports, that they are moving the right needles for their organizations, and aligning their testing and changes to their KPI goals and benchmarks.