fyb jewelry, launched in 2011, is a female-founded lifestyle jewelry brand based in Brooklyn, NY. Our pieces are designed with semi-precious stones, 18k gold plated & sterling silver nickel-free pieces, and sentimental packaging — meant to inspire women at any stage of life. Whether a personal reminder to "keep aiming" for her goals, a fun bracelet set for a mother and daughter to share and feel connected by, or a pair of earrings that just make her feel beautiful - empowering women to follow their bliss through meaningful jewelry and positive female community is the heart and soul of our brand.