As a strategy and creativity consultants, we aim to turn ideas into big ideas and prepare brands for life. We partner with organizations looking to make waves, transform their industries, and challenge themselves and the status quo. We are consultants for challenger brands.We specialize in branding, communications, and experiences. Made with Nicaraguan talent, our work is present in over 50 countries. Our methodology is inclusive among all areas to ensure transversal solutions. We apply design thinking principles, placing people at the center, being empathic, and working with multiple specialists to ideate solutions from different optics. As a core commitment, we aim to empower Nicaragua's creative community and help develop its creative economy. We achieve this through Chispa, a platform for education and inspiration, an actual social impact project created and led by Madre. Since 2016, we've organized over 60 talks and workshops facilitated by creative leaders from around the globe.