Our story begins in 2015 with a bold spirit and a straightforward objective: to offer exclusive contemporary art through a seamless and transparent experience. Every idea starts with a problem. Ours was simple: art can be intimidating. The idea of buying art can be so overwhelming that most people tend to shy away from it.We started SUBJECT to deliver a fresh alternative for new and upcoming contemporary art and building a distinctive art community of artists and collectors. By avoiding traditional channels, we are able to provide a higher-quality selection of unparalleled artwork on a friendly site.It's simple. We connect art lovers with unique pieces. Collecting is about continually being exposed to the constant transformations in art. We believe that everyone is a potential collector and buying art should be easy and fun. It should leave everyone happy, fulfilled and confident.