appliedSB provides to its clients an advanced Business to Business ("B2B") technical platform that creates and supports direct relationships between brand and consumer or artist and fan on whatever device they are on at any given moment - web or mobile. With loyalty in place, appliedSB develops solutions and products to monetize that relationship. Services include but are not limited, creating text messaging campaigns, mo-blogging, viral marketing, developing online music stores, white labeling content, live performance solutions, consulting, and managing CRM data.