Principal's Michelle Spiro and Helene Ly joined forces to launch LYS Partners, a firm that strategically partners with clients around the world, offering a holistic approach to building, growing, and reengineering brands. The synergies and subject matter expertise that they possess have created a foundation for a business model predicated on vast global experience, extensive network of resources, in-depth business acumen, and executive leadership. LYS Partners' competitive advantage is the methodology and philosophy the principals apply to assessing and developing business strategies and plans. By merging their strengths, Michelle and Helene have a distinct ability to marry commercial strategy with creative direction by aligning infrastructure, including design, merchandising, finance, retail, wholesale, sourcing, and marketing functions. LYS Partners offers comprehensive strategic consultancy services for brands, retailers, and startups to maximize business opportunities and deliver results. The company works with European and Asian brands establishing a presence in the U.S., U.S. businesses expanding into Europe and Asia, as well as, taking established companies to the next level, and rejuvenating underperforming ones.