OWN Experiences is a promising cross-industry, multi-industry deep-tech startup. OWN presents a vertically-integrated SaaS solution to humanise interactive, digital personalisation, powered by Emotional AI. OWN offers a no-code Emotional AI solution deployed as a SaaS. OWN's solution allows categorising, predicting, and automating the optimal combination of actions to adapt correctly to the user's mood and profile, motivation, and objectives with 10x accuracy. In 2012 Gonzalo Salsas and Marc Herrero funded the company specialising in designing experiences to generate a high emotional impact on the luxury tourism sector. OWN's initial product evolved into the offering of psychological experiences in 2017 after incorporating the new partner, the psychologist Elisabet Calomarde.Within a scalability strategy after 8 years of R+D+i, VirtuE Therapy & Research, as a current company of the OWN Experiences group, launched a leading emotional AI technology - deep emotional learning engines - on the market in 2021.