For more than 40 years, Sharon Group is a recognized leader in the cosmetics, personal care & food industries. Bringing inspiring innovative solutions for consumers and professionals around the globe. Sharon Group focuses on four main categories: ingredients for cosmetics and personal care, ingredients for the beverage industry, bakery improvers and mixes as well as consumer home-baking goods. With headquarters in the southern part of Israel, Sharon Group is the corporate head office of Sharon Laboratories Ltd., Sharon-Puratos and the "Shimrit" brand, the leading home-baking brand in Israel.