We want to create a more colorful and fair world, starting with the very little ones. We produce organic cotton and fair-wear baby clothes. We are always looking for new ways to improve, and we have a forward thinking approach to using sustainable materials for baby's clothing, as well as a strong commitment to ethical production in the heart of Europe. In the midst of the chaos of an evolving marketplace, it's critical that we know where we're going, and the better informed we are, the more likely we are to band together to help end human and non-human exploitation while also safeguarding our blue planet. This is better for us because it demonstrates our humanity's compassion, better for the animals because they no longer must suffer for the sake of green-washed vanity, and better for the planet since we are working to conserve our beautiful ecosystem. We are responding to the growing demand from animal and environment-conscious parents and grandparents; uncles and aunts; and anybody who cares about our blue world by introducing plant-based alternatives to ethical baby wear.