Foremost a collective of good people. CliffCo was conceived as a new kind of private club as a first of kind business thinktank to engineer a culture and community around conversation, reason and humanity. We want to surround ourselves and create thoughtful relationships with people who love their work, whatever it may be. People who value mastery and are in pursuit of it in their fields, crafts, passions, or industries. Who go deep, not just wide. CliffCo isn't aligned with any particular profession or point of view. It isn't about wealth, status, or affiliation. In fact, we believe getting outside the sphere of like-mindedness is the key to improving one's intellectual and emotional well-being. CliffCo has a hand-selected membership of curious, articulate, interesting people who value conversation and are driven to learn. Physically we meet at Porsche North America Headquarters. Philosophically, it is rooted in Plato's Republic, Seneca's Rome, and the Socratic method.