The Verbal Effect serves as a web-based writing service that helps individuals communicate more effectively in their personal lives. Whether the message is meant for one person or many, the goal of The Verbal Effect is to help clients better articulate their thoughts and feelings in a clear, captivating manner. It is a collaborative effort between the client and The Verbal Effect to nail the sentiment behind the message. The client provides the desired message, importance of the message, and emotions behind the message; The Verbal Effect provides the wording and structure of said message.