It's a crowded, cluttered media landscape out there. Being seen and heard is increasingly more challenging, but it's not about being in front of all the people, it's about being in front of the right people.For more than 15 years, I've crafted messaging and shared powerful stories by developing targeted media campaigns to garner positive coverage, elevate visibility and build brand trust. It all starts with understanding client goals and building strategies that align with sales and marketing objectives so that coverage not only earns market share, but creates opportunities and conversions.