Andrea Westmeyer's Contact Details

Andrea Westmeyer's Company Details

Measurement Mojo

West Des Moines, IA, US • 5 - 9 Employees
Advertising/Marketing/PR

Measurement Mojo empowers commercial teams to maximize customer value and revenue impact! Even when things are running well, system inefficiencies, team misalignment, and competing priorities prevent you from reaching your true potential. Your own marketing and sales KPIs may actually be holding you back by telling you the wrong story and leading you to the wrong decisions and actions.What's preventing your organization from even better performance? We can show you - and help you remove the bottlenecks and obstructions. By closely examining current processes and leveraging data science, we can uncover new strategies to align teams, focus on prioritized actions, and better align operational and financial performance.Our Commercial Performance Architecture℠ (CPA) addresses these challenges with an integrated suite of solutions designed to dramatically enhance your sales and marketing performance.The CPA phased implementation drives improved Marketing and Sales productivity by: • Identifying performance barriers and opportunities across people, process, technology and information • Creating an integrated measurement framework linking operational and financial KPIs • Developing a data-informed decision-engine to prioritize actions and investment • Clarifying sales and marketing leading indicators to better predict financial impact • Implementing a performance tuning process for continuous improvement.We collaborate with your marketing and sales teams to help you realize significant bottom line improvements in revenue and cost savings. In fact, our implementations have saved clients up to 20% of their annual marketing and sales spend, and generated 1-2% top line revenue growth.