Marketing e sviluppo nuovi canali di vendita at Jingold s.p.a. - Cesena, Emilia-Romagna, Italy
Jingold was established to guarantee the taste and excellence of a unique fruit: the yellow kiwi, a product known and appreciated all over the world for its inimitable taste and outstanding health-giving properties. The Jingold brand is synonymous with quality and maintenance of the highest production standards, offering the consumer certainty and assurance. The lifeblood of Jingold are the partners of the Kiwigold Consortium – an organisation which has been operational since 2001 and which now unites the best fruit farms in Emilia-Romagna, having been awarded the world exclusive for the production and sale of Jingold yellow kiwis. Producers and resellers joined forces in 2012 to create Jingold, a direct link between the production of kiwis and the market. The mission and philosophy concentrate on the best possible enhancement of the value of the product, with the aim of meeting and exceeding the expectations of customers and consumers in terms of taste, quality, value and healthiness.