SignUp Academy is the leading danish subscription consulting company, founded by Mette Fruensgaard and Andreas Dirksen. We help companies to create, optimize and scale successful subscription businesses and have 200+ customers in our portfolio. Andreas Dirksen is author of the book "Sign Up", an international #1 bestseller in UK, Australia and USA, and have developed the expert subscription model "the 20 steps to succes". He is known as "the suscription king."