Al-Ula Development Company, a fully owned subsidiary of the Royal Commission of Al-Ula (RCU) is embarking on a long-term plan to develop and deliver a sustainable transformation of Al-Ula County, encompassing a broad range of destination and community development initiatives across hospitality, retail, residential, office, tourism, culture and the arts. These initiatives align with Saudi Arabia's Vision 2030 to cultivate tourism and leisure in the Kingdom.