Andrew Kelso's Colleagues at Skillman Video Group
Andrew Kelso's Contact Details
800-784-0140
Wilton,Connecticut,United States
Skillman Video Group
Andrew Kelso's Company Details
Founded in 2005, Skillman Video Group is a video agency that helps companies attract their ideal customers and propel growth through creative video content.★ Our Philosophy ★‣ Ask the right questions - Listening is built into our process, so we determine exactly what message needs to be communicated.‣ Find what's exciting - Every piece of content has something in it that can spark interest with your audience.‣ Create content that connects - Everything we do is about helping you engage with your team, your prospects, and your customers to build your brand and grow your company.★ Our Video Content Strategy ★We look at video content strategy as a hub and spokes. The hub is exactly what it sounds like - the central point around which your video content strategy revolves.𝙏𝙝𝙚 𝙃𝙪𝙗The brand video is the hub and should be the first touch in your customer's journey. This is where they begin to learn who you are, what you do, and why they should care about your company. This is when they first get that "gut feeling" that leads them to want to learn more about you. So, it must first-and-foremost aim to make an emotional connection with the viewer. 𝙏𝙝𝙚 𝙎𝙥𝙤𝙠𝙚𝙨Then there are the spokes - the little satellites that revolve around your hub. These can be client testimonials, case studies, explainer, thought leadership, live event (and the list of videos goes on).All of these supporting videos tie back to the brand video. They strengthen each other and leave a bigger impact together than if they stood alone. The more spokes you have, the more structurally stable your wheel will be.★ Clients Say ★"[Skillman Video Group] took ownership of the process and were true partners and producers - not simply just a film crew for hire. Christina helped us identify the vision for each video and master-minded a beautiful final product each time through the editing process." -Saurabh Mahajan, Carlisle & Company, Management Consulting Firm