BlkDot makes buying and selling on Tumblr easy. Brands, artists and entrepreneurs can sell where customers are already inspired — reaching an engaged audience with $200B in spending power. Creating a "Shoppable Post" is as easy as creating a regular posts on Tumblr. Shoppable posts go out to the sellers' Followers and are spread virally throughout Tumblr through reblogs. Customers can purchase directly from the Tumblr dashboard, mobile applications and BlkDot works with the vast range of themes across the Tumblr community. Checkout is simple, secure and doesn't require the user to have a Tumblr or BlkDot account.