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Five0
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Five0 is the first creatively driven company dedicated to messaging, content and relationship marketing for consumers over age 50. The Five0 Consumer, as we call them, is the richest, fastest growing consumer segment on the planet. 90 million strong already, another 10,000 Five0 consumers turn 50 each day. This group earns $2.5 trillion annually and has 2.5 times the discretionary spending power of any other group. By next year, people over age 50 will account for a full 50% of all consumer spending in America, even though they represent only 30% of the population. The partners at Five0 spent a year researching, studying, interviewing and conversing with 50+ consumers across the country. That learning set the foundation for Five0, a company that is breaking barriers in marketing the way African American, Hispanic and Youth agencies did 20 years ago. Here's the key understanding...the overwhelming majority of consumers over 50 years old believe that marketers are either portraying them negatively or ignoring them all together. That simple fact means that the Five0 consumer represents the biggest growth opportunity any adult brand can find today. 90 million + consumers ready to open their wallets for the marketer who makes the effort to speak to them with messages and products designed for them. Do you know how to do that? At Five0, we do.