Andrew Thacker's Colleagues at Katana London | Beijing
Andrew Thacker's Contact Details
London, England, United Kingdom
Katana London | Beijing
Andrew Thacker's Company Details
We are a multi-disciplined, creative company in London and Beijing, with 10 years operational experience in China. Our work is strategic, commercially driven and design led, focused on the brand and their customer. AN INDEPENDENT CREATIVE AGENCY We help brands at the high-end of the market, who want to build their presence in China. In the UK, we have a track record for launching brands and creating new brand channels; a specialist in brand, customer and service proposition development. BRAND, DIGITAL & STRATEGY A clear brand strategy underpins all our work, we love the thinking that goes into developing brand and customer propositions. We are integrated across brand, communications, digital and experience. We express our thinking through relevant multichannel applications of our brands. Between London and Beijing, we develop strategic communications platforms enabling brands to engage their audience on a sustainable basis. BUILDING BRANDS IN CHINA We understand our market; we understand our customers and how our brands need to communicate with those customers. We work with brands to create experiences that take you seamlessly off the page and into the shop, to your smart phone and your pocket, with relevance, intelligence and without missing a beat. We call it 'omni-channel' over here, in China it's O2O or 'online-to-offline' commerce. It's a subtle difference, but understanding the cultural nuances can be the fine line between success and disaster CUSTOMER FOCUSED A selection of past and present clients include Bamford, Conde Nast, Diageo Reserve, Goop, HIP Hotels, Issa, Linley, Mulberry, One&Only Resorts, Rocco Forte Collection, Small Luxury Hotels of the World, Sofitel Luxury Hotels, Soho House, Tatler.