Allergy Free Asia ("AFA") is a Hong Kong based charitable non-profit organization under Section 88 of the Inland Revenue Ordinance, founded in 2015. Our organization acts as a support structure for food and environmental related allergy patients; to inform the public with accurate information of issues surrounding allergies and intolerance; and to raise awareness and increase diagnosis in Hong Kong, as well as the Asia Pacific Region. One of the founders started an online support group in 2012, building a community-based support network. Through years of observation, simply providing a support platform for allergy patients was simply not enough. For example, many patients with food related allergies deal with discrimination by restaurants, friends and even family members due to the their lack of understanding of their allergies and conditions. Such examples include often being seen as "fussy" eaters when going to gatherings, not being able to eat with the rest of the guests or what's on the table…etc. Hence our focus is to help raise awareness through various campaigns to educate and reach out to those who do not have allergies, those who are unaware of their allergy symptoms, as well as the service industry in order to improve quality of life with a larger impact.