Dr. Sheth's is a luxury, vegan skincare brand formulated by three generations of expertise in Indian skin researchOur founders have over six decades of expertise in Indian skin including several A-list Bollywood celebrities1ST GENERATION Dr. Sharat C. Desai: India's first dermatologist , he organized India's first international dermatology conference.2ND GENERATIONDr. Rekha Sheth : India's first and foremost cosmetic dermatologist - the visionary behind the brand is respected globally as *the* authority on Indian skin.3RD GENERATIONDr. Aneesh Sheth: An Ivy-league educated pharmacist, Dr. Aneesh understands the chemistry behind the science, building out formulations to address the needs of Indian skinIndian skin is different and requires special care. Most products available today are formulated by scientists in developed places like the US, Korea or Europe. These countries don't face the harsh abuse from pollution, heat and the UV that our skins face everyday. To repair this damage, our skins require much higher doses of vitamins and proteins.We are the only brand in the market creating skincare products designed for skin of color , that are naturally inspired, scientifically validated and medically created. Our formulations are toxin-free, vegan, jain and, wherever possible, naturally derived. We do not believe in animal cruelty and respect the environment which we live in.