We are pet parents, tree huggers, and determined to bring the important business decision that is sustainability into veterinary hospitals. The Triple Bottom Line (social, environmental, and economic) concept of sustainability was introduced in 1994 and is a large and growing field. A 2020 Forbes article includes a literature review that demonstrates the benefits of prioritizing social and environmental aspects in addition to the traditional shareholder business model. It might be a new concept to the veterinary field, but we can't wait any longer to weave sustainable strategies into daily business practices - especially considering the inextricably linked climate and social justice emergencies we are facing. Dogwood Consulting is ready to help veterinary clinics run more efficiently ... working together so all parents can give their family, furry or 2-legged, the happiest life on a healthy planet for generations to come!