Founder at The Magnolia Creative Collaborations - Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
We are hotel insiders keeping our fingers on the pulse for you. We are the curators of cool, curating an exclusive collection of experiences in creative collaboration with artists from music, art, fitness, beauty, wellness, culinary arts and design. Backed by years of R&D, we measure each experience by its return value to create ripple effects... for long after each guest has checked out, we want them to remember what you stand for and for the memories they go home with. We have been shortlisted for two LE Miami Awards. Through our bespoke guest experiences, we generate alternative PR/ Marketing/ Sales and Operational offerings for luxury hotels and resorts. These experiences and events usually become a platform for the brand to become "most talked-about", and where competitors and guests create a natural buzz and excitement by wanting to find out more and/or attend. Each collaboration is as original as possible, well thought-through, and executed by us on-site. We work closely with Operations, Communications and Business Development to ensure each experience is maximised in terms of publicity, timeline and logistics. We like working with the hotel teams; getting them involved to learn/ experience something new and most importantly, to ‘own' the experience. Each experience is specifically conceptualised based on the brand's identity, product, geographic and demographic factors and what the hotel/ resort would like to see as an outcome. "Collaborating with other brands that add equity and cultural value to your own, offers your audience a story and a benchmark. This is where the battle is won." - The Hotel Culture