Al Daffah has been instrumental in building up and maintaining a deeply rooted tradition in this respect, through structuring and supporting its marketing and customer service potentials and through enhancing its distribution network by opening branches and offices that covers most regions of the kingdom. In its endeavor to achieve distinction, the Company has spared no effort to endow itself with high caliber technical and administrative staff. A highly qualified and experienced elite joined the Company to reinforce its management in all its branches and offices.