Not Your Average American helps South Americans working in tourism earn fair and sustainable wages by sharing their unique stories, providing beneficial online tools, and encouraging North American tourists to direct hire local guides and tour operators. We reward movement towards sustainable practices, fair wages, and transparency. At Not Your Average American, we believe that the best models of sustainable tourism are built by local residents and that satisfied tourists are those who respect local cultures. While demand drives change, lasting difference only occurs when respectful dialogue is part of the equation.