Lab360 is a full-service data and analytics business, helping organisations learn more about their customers and their markets. We are a business division of Loyalty NZ, the people behind the successful Fly Buys programme, which obviously has its benefits - the data set that forms a part of the Lab360 knowledge base is built from understanding nearly 20 years of consumer shopping behaviour. Our team of world-class Analysts and Insight Managers are skilled in asking the right questions and, importantly, answering them in way that gives a clear action plan to measurable business results.