Anita Makkar's Colleagues at FCI CCM
Anita Makkar's Contact Details
(212) 225-8430
FCI CCM
Anita Makkar's Company Details
FCI CCM is a financial technology software company with a strong presence in India and the United States. We specialize in revolutionizing transactional communication processes and spearheading innovation and transformation for global enterprises. Our robust software and deep industry expertise empower organizations to streamline recurring transactional communication processes via hyper-personalized messaging across channels, in-video interaction, automated workflows, and real-time customer insights. FCI CCM Inc.’s flagship product ‘Varta’ is an innovative financial technology software solution that enables banks and financial services institutions (BFSI) to tap into new revenue streams by unlocking the engagement signals from recurring transactional communications with their existing customers. ‘Varta’ aims to become a potent revenue driver for BFSIs without additional marketing investment. Varta can – 1. Ingest data from various siloed data storage systems on the bank's side, including KYC, transactional alerts, card/loan transactions, insurance data, and more, making it a comprehensive solution for data management. 2. Automatically designs, manages (versions), delivers, tracks, and reports back insights from transactional communications, 3. Enriches communications with intelligent (AI-powered) contextual recommendations for relevant products and services, opening exciting possibilities for personalized customer interactions.