Offering an unrivalled mix of consumer research, distribution analysis and competitor benchmarking, PROOF provide unique insight into the UK & Ireland drinks market.Our proprietary tools, developed over the last decade, provide a 360-degree view of the drinks market and its consumers, and we use them to answer the critical commercial questions of distribution businesses and brand owners within the drinks industry. To find out more visit www.proofinsight.com or contact hello@proofinsight.com