Anna Jones's Contact Details

Anna Jones's Company Details

iakoe

Belfast, Northern Ireland, United Kingdom • 8 Employees
Marketing & Advertising

Agencies are notorious for taking all of the cash & none of the risk. The industry has a stigma for being over priced & completely removed from the value it promises to create. Traditionally, agencies have deployed subscription business models & enjoyed handsome monthly fixed retainer contracts. Whilst "outputs" are always provided, whether or not they drive financial value is rarely in the minutiae of contractual agreements. We believe this model is unsustainable & rather than play a part in this unaccountable mess, we've been testing a very different way of doing things.We feel it's our responsibility to deliver what is needed at a business level. What we are aiming for is a shift in focus. Instead of focusing on the time spent on a project, we focus on the value we create.Most agencies, unfortunately, view pricing as antagonistic: a win-lose relationship with customers in that what one party gains the other loses, or so goes the weakly held assumption. Our performance-based model creates complete alignment between client & service provider goals. It ensures that our clients will only ever pay a quantifiable percentage of the financial value our work drives.For us, it comes down to courage. Courage to put your money where your mouth is. Courage to have skin in the game.