Anne-Marie Carroll

Director of Operations at River Research - London, ENG, UK

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River Research
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River Research

London, ENG, UK • 20 - 49 Employees
Advertising/Marketing/PR

The Small Big Research & Insight AgencyRiver specialises in generating consumer insights that inspires great marketing. We get closer to brands, consumers and organisations and use this closeness to inspire innovation, consumer engagement and brand growth.The guiding principle of River's work is immersion. To understand consumers', brands, products and even our clients we dive in and experience their environments. We study consumer needs, attitudes, behaviours, influences and aspirations and turn this insight into opportunity. Our immersions bring understanding, understanding brings insight, and great insight inspires great marketing. We operate across the spectrum of research methodologies – from small qualitative innovation projects, to large scale international consumer trends, tribes and market movement programmes. Consumer insight is just one part of marketing decision making – River ensures that you have the right insights and the right framework to make those decisionsPlease check out our introductory video for more information: http://www.riverresearch.net/river-research-video-introduction/Dive In ...

Marketing insights generation Online communities Customer Closeness Segmentation Branding & communications research Qualitative and quantitative research programmes Innovation and co-creation Workshop facilitation Concept development &NPD Ethnography Branding & communications research Concept development &NPD Branding & communications research Concept development &NPD
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Anne-Marie Carroll currently works for River Research.
Anne-Marie Carroll's role at River Research is Director of Operations.
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Anne-Marie Carroll works in the Market Research industry.
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