Annette MacKenzie's Contact Details

Annette MacKenzie's Company Details

FirstWord Media

N/A, N/A, UK • 20 - 49 Employees
Advertising/Marketing/PR

FirstWord are content marketing experts based in London. To make a dramatic shift into publishing work for them, companies need proper journalism and best-practice story gathering and telling. Sometimes businesses and organisations need quality content at volume and high frequency. Sometimes they need strategy and a newsroom mentality to help them to become the sponsors and supporters of a debate around their industry. We are drawn from places that know how to do all that superbly: the Financial Times, Ogilvy, The Daily Telegraph and elsewhere. Companies then need to distribute their stories, to know where audiences reside in the digital age and how they talk to each other. FirstWord knows about that too. In short, we translate marketing goals into suites of top quality editorial and deliver targeted readers and customers to the content on companies'​ own platforms. We are working with some of the biggest global groups on long-running activities that associate their names with the topics in which they are expert. We are also working with clients on shorter, more-focused bursts of activity around specific campaigns or launches. We help them with editorial calendars and the rigour required to hit a company's marketing topics with the right frequency. We are having a lot of fun: we really enjoy learning about our clients'​ businesses and gathering and telling the stories that their audiences want to hear. That's why we got into journalism in the first place. FirstWord was founded by Adrian Michaels, former Financial Times correspondent and head of commercial content for the Daily Telegraph. He is joined by a team of content marketing experts drawn from the most respected media brands and agencies in the world. Follow us @FirstWordLondon