Annie Walsh

Founder & Director at North by Truman - Melbourne, N/A, AU

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Location
Melbourne,Victoria,Australia
Company
North by Truman
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North by Truman

Melbourne, N/A, AU • 5 - 9 Employees
N/A

On-demand marketing agency for B2B and B2C marketing services. We create and execute marketing programs that deliver on strategy and communicate value proposition via innovative campaigns, narratives, success stories, thought leadership, educational workshops, and events (virtual, and in-person). We specialise in analytical rigor and an ability to synthesise complex data into actionable insights.Companies tap us for digital transformation to redefine and set new marketing strategy, leverage the latest in digital platforms and technology, and drive growth and deliver on revenue targets.We offer the most leading edge data science frameworks to create razor-sharp actionable insight to underpin strategy, planning, creative & content. Our frameworks combine consumer behaviour (conscious & subconscious), hard data, market intel / trends, and sociocultural anthropology.Specialties include… go-to-market strategy | brand campaigns | demand generation strategies | market / competitor / macro trend insights | ABM campaigns | external / internal change comms | ATL / BTL media & influencer campaigns | product campaigns | social content, articles, white papers | podcasts | industry thought leadership | product launches | PR | events.We can set you up for outsized success. Founded in 2020, North by Truman is inspired by Annie Walsh and her 15+ years' experience in the B2B and B2C markets leading worldwide marketing for many successful companies and brands in the software, technology, ecommerce, communications, manufacturing, film and media industries.

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