What began as a golf game between friends in 1937, Monterey Peninsula Foundation has consistently hosted world-class golf charity events, using the proceeds to power positive community change across Monterey, San Benito, and Santa Cruz Counties. Our mission, and everything we do, centers on golf and giving.Monterey Peninsula Foundation stages two celebrated golf tournaments: the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship at Pebble Beach, a PGA TOUR Champions event. Each year, the community investments that stem each of these golf tournaments support hundreds of nonprofits working to impact thousands of lives in the Central Coast region in California.