Simply put - Anthony John Haircare products will luxuriously transform your hair as it adds strength, elasticity, incredible shine and body. Our state of the art age-defying formulations are unique innovations that will exceed even your highest expectations guaranteed.Our color safe shampoos and conditioners are sulfate, sodium chloride, paraben, and gluten free.Within each of our products is a selection of natural minerals and protein catalysts designed to deliver hair that is soft, strong, resilient and full of shine. We call this Biomineral Technology.