coupond drives revenue in complex markets (e.g. cannabis, alcohol). Competition forces 10%+ of GMV and 50%+ of cannabis transactions to be discounted; launching promos can take 90+ days. coupond enables fast promo planning, reporting, and reconciliation for brands and retailers, generating fees for each redeemed coupond —now tracking $120M+ GMV, and earning a part of revenue as each industry grows.