Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand combining the chicness of Monaco and South of France lifestyle.APM is a lot of chic, a lot of fashion and a lot of smile, these three values are our driving force and shape our unique identity.APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury.APM is fashion. Inspired by its own history, street style, art, the current lifestyle and fashion trends. APM is smile from the South of France lifestyle represented by a positive attitude, a sense of welcoming, simplicity and kindness.Chic is our DNA, Fashion our industry and Smile our signature.Since 1982, we apply these three values in all our actions, creation, production, communication, distribution, relationship with our clients and our teams.