Antonio Derio's Contact Details

Antonio Derio's Company Details

Alcánzanos

Los Angeles, California, United States • 2 Employees

It's obvious that not all Spanish-speakers are Mexican and they're not all Puerto Rican. Yet, one of the most common mistakes brands and companies make is trying to speak to ALL Spanish-speakers in the same way, without understanding that each Latin American country has diverse cultures and language variations.On top of Latin American countries enjoying a huge diversity, Latinos living in the United States, or "American Latinos" are for the most part submerged in American culture, just as much (if not more) than the culture of their own native countries.Some 2nd and 3rd generation Latinos may have not even visited their parent's native country in their lifetimes. We are a creative agency composed of those unique "American Latinos."If you are merely translating your English-language message to Spanish, then your efforts are most likely falling flat with the audience you are trying to reach. Advertising to Latinos, especially the Latin X generation, must be relatable, if not, then your message is not only being lost in translation, but you maybe counterproductively turning off your audience, altogether.We're a Spanish-language advertising company and creative agency based in Los Angeles, California. We're in business to make sure your brand, company or product reaches the American Latino audience it deserves.