April Matthews's Contact Details

April Matthews's Company Details

Cooperative Insights

Raleigh, North Carolina, United States • 3 Employees
Market Research

Cooperative Insights, a cooperatively owned market research organization founded in 1998 by North Carolina's electric cooperatives, provides tactically actionable market research and intelligence to electric cooperatives throughout the United States. Our core competencies focus on member satisfaction, engagement and strategic market planning.Cooperative Insights is honored to work with dozens of the best cooperatives in the nation, conducting over 15,000 interviews with residential, business and key account members each and every quarter. Working closely with this group provides keen insight on how these best-in-class electric cooperatives are succeeding in continually raising the bar on member satisfaction and engagement. Benchmarks created from this group of top rated cooperatives provide compelling reach goals that help management drive their cooperatives to ever-higher levels of performance in serving members.TSE Services also has the privilege of supporting Touchstone Energy Cooperatives in its on-going National Survey on the Cooperative Difference. This annual exploration into the cooperative value proposition provides critical market intelligence on the drivers of member satisfaction and engagement and has been central to Touchstone Energy's brand strategy.