Fauji Cereals was established in 1954 in collaboration with Quaker Oats, England. It is the pioneer commercial venture of Fauji Foundation of Pakistan. It is Pakistan's largest Breakfast Cereals processing unit, ISO 9001-2008 Certified Food Company, having the latest modernized machinery, highly hygienic environment for production of Halal Food Products. Fauji Cereals is the number one consumer and trade-preferred brand in Pakistan with a very strong brand equity and consumer following. The Company enjoys over 80% of the market share in the category of Breakfast Cereals and Porridge Food Products.