To provide the beauty consumer an opportunity to indulge in her beauty by offering essential makeover services like brow shaping, makeup application, lash extensions and hair styling in a beautiful atmosphere to enhance and reconnect with their beauty. Provide an opportunity for the consumer to experience and learn about beauty products that work well for them at fraction of the cost. Create a Membership driven repeat business model aiming to achieve 2500 to 3000 beauty members per location for brow, makeup and lash services To offer savings to the budget conscious guest on services and products when subscribing to the membership program. Offer free beauty consultation and compelling value based makeover services (brows, makeup and hair styling). Convert daily customers to pre paid memberships for makeup and brow services as there is a huge demand for premium beauty services at a reasonable price. Generate product sale by demonstrating the makeup products to all our guests utilizing our complete beauty experience strategy.